Insights and strategy through advanced research.

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Custom Solutions

Research designed around your specific needs.

We craft tailor-made research to provide the answers your company needs to effectively solve problems, launch products, understand your customers, and develop new strategies for growth.

Product Development

  • Concept Testing
  • Use Cases
  • Feature Prioritization
  • Pricing Strategy

User Experience

  • Personas & User Flows
  • Usability / Validation
  • Heuristic Evaluation
  • Wireframes + Prototyping

Customer Experience

  • Journey Mapping
  • Brand Perception
  • Key Drivers
  • Market Segmentation

Let's discuss your unique
research needs.

Diverse Methodology

20 years of proven research experience.

At Serenity, we find the best set of tools to answer your most pressing business questions. We specialize in generative and evaluative research, using both qualitative and quantitative methods to find the best fit your your project.
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Quantitative Research

  • Survey Design
  • Choice Modeling
  • A/B Testing
  • Advanced Statistics

Qualitative Research

  • Contextual Inquiry
  • In-Depth Interviews
  • Information Architecture
  • User Experience

Strategy + Execution

  • Stakeholder Interviews
  • Ideation Sessions
  • Project Management
  • Insights-Driven Reporting