Diverse Experience

Leverage our 20+ years of research experience across both industry and academia to gain valuable insights into the questions and challenges that drive your business.

About Serenity

Serenity Research & Consulting brings 20 years of research experience across both industry and academia to help you understand your customers’ perspective and make data-driven decisions. We specialize in survey research, statistical analyses, and a wide range of UX methodology, including both generative and evaluative research.

You’ve got questions, and you need answers fast. At Serenity, we find the best set of tools to answer your most pressing business questions, and work with you to translate research findings into concrete next steps.

We provide custom research solutions from end to end, or anywhere along the way. Maybe you have a big question about your customers or employees and aren’t sure where to start. Or maybe you have a large-scale project underway and need extra help to get it done. Drop us a line either way, and we’ll try to help.

About Us

Matt Newman, PhD

Matt founded Serenity Research Consulting in 2015 as he was transitioning from a long academic career into private industry.  In a previous life, he held faculty positions at Southwestern University, Bard College, and Arizona State University, teaching courses in social psychology, health psychology, and research methods  He has extensive experience designing, conducting, and publishing research, using a wide range of methodologies from surveys to physiological measurements. He has authored three books and over 25 academic journal articles and book chapters. Matt earned his BA from Trinity University, and his PhD from the University of Texas at Austin. In his occasional spare time, he is an avid runner and likes to spend leisurely time with his family in Austin, Texas.

Let's discuss your unique
research needs.


  • Proposal Development
  • Project Management
  • Stakeholder Interviews
  • Cost / Benefit


  • Descriptives
  • Multivariate Analysis
  • Conjoint Analysis
  • Qualitative Analysis


  • Surveys
  • Interviews
  • Information Architecture
  • User Testing


  • Custom Design
  • In-house PP Template
  • Designed with your
  • audience in mind