Our Services

I have a very particular set of skills, skills I have acquired over a very long career. Skills that make me really useful for people like you.

Serenity has over 20 years of qualitative and quantitative research experience across both academia and a wide range of industries. We have worked across large and small organizations, from business strategy leaders to product, design, and marketing, as well as with internal research teams.

UX Research

Serenity helps bring the perspective of your users and customers into the product development process, whether you’ve got a new product, are introducing new features, or need to dig into a problem. Our toolbox in this area includes:

  • User Discovery + Personas

  • Journey Mapping

  • Heuristic Evaluation

  • Prototype Testing

  • Feature Prioritization

  • Contextual Inquiry

  • In-Depth Interviews

  • Focus Group Moderating

  • Validation / Usability Testing

Market Research

When you need to understand the broader market for your products, Serenity brings our quantitative expertise to the table. We can head up a full-service project or jump in where you need us. Our market research toolbox includes:

  • Survey Design

  • Custom Reporting

  • Advanced Statistics

  • Concept Testing

  • Segmentation

  • Kano Modeling

  • Pricing Research